It's essentially arranging a moment for an organised pew during the event in a bid to maximise activity created. Or in the case of the link, I posted, making things more dynamic and engaging right from the outset. Vex also wanted to add counterplay, but for consequence-free things like NEMPs it's really not necessary at the end of the day. It's just food for thought for the future, but I do encourage event planning throughout and within plugin-based events.