Or we can just use Twitch, FbLive and Youtube Live to "Stream" the game like "Playing Discovery Freelancer", get some people and make them play as together as possible, show them the game is still "alive" and there are players in the game ...
That would obviously call attention, even if only 30 people stream the game ... you can invite friends too (My friends in a small group for example has an offer, get a Heavy Transport/Destroyer for them to play, the only request i get is that they show me have finished the campaign so they know at least basics and read the server rules, that is all :3 i have came with 2 friends, (pretty damn low i know) but is good to know they are interested ... so ... i belive that is a nice way to "attract" people to game in our server ...