The uploader of the video with the most votes get's a "$3000 Ryzen powered gaming PC". But it's a bit of a personal story, cause the current leader is a smurf. The guy got an overkill PC already, taking the opportunity from others, who actually need the prize.
I must admit that this thing is damn hillarious. Nobody gives a crap about these vids, the one with the most friends wins. Not to mention that some guy appeared out of nowhere and suddenly got 55 votes, throwing everyone back.