Artemis, let me try and help you out. It may not be the kind of help you really want right now, but I want to make some constructive criticism here. This may be helpful for you and, who knows to others with similar intentions.
About general public relations, politics and sales strategy:
First thing, know your audience.
Life in comunity is about politics. It's about shared and confliting interests and overall acceptance or denial of actions and ideas based on the majority's interpretation of it. People have power over people, we are interconnected to each other and in Discovery things aren't really different.
What we have here in Discovery is a very large community of players who, in different levels, share a few common interests. Considering the very name of the server you can say that in some level, they share one particular interest, which is role playing.
I'm not going to develop into what role playing is because that is though subject and outside the scope of this. But if you take time and look around, you may notice some things about the people that make this community. The admin team has the supreme power of shutting everything down, but they don't, because they have the interest of seeing this thing grow. Then you have the players. If you really pay attention, even though there must be some thousand players registered here at the forum there aren't many people really active here. Over and over you'll see the same faces over the topics and by their statements and the general impression those statements generate over the rest you can really get some grasp of the community's look and feel.
Look around yourself, you will find some amazing works of art here. Literature, design, digital modelling etc. There's so much of it here (most of it amateurish, of course, but that's what makes it so cool), that you can't help but figure this is something important for them.
Of course it's not everyone that will develop their roles to the point of writting short novels about their characters, but in some level, it's generally agreed that even if it's just inside your head, you should have a role to play.
When I think about factions in Discovery and what they represent, I'd say they're like character templates. A faction should be the starting point, the vector prime that will shape the story of a character. You won't see a pirate-like character inside a military faction unless that character is about to be expeled from service.
So what have we got here so far? We have a strongly RP oriented community, even if that doesn't mean everyone will take the time to write down their character's particular accounts, and we have something that compensates for that absence, a general guidelines for characters, the factions.
Even if everyone wrote down their characters' stories and I wanted really bad to read them all, I wouldn't be able to do so, it's quite impossible. But what I can do is, when they belong to a faction, have a general idea of what that faction is about.
Now go and take a real careful look at the established factions material. Most of the time what you will see is the result of long hours of consideration and thinkering. From the little I know so far, that's the kind of care and dedication it takes to be taken seriously here.
Now this is the time when I really want you to put the ego aside and listen to me, I say again, I'm trying to help you out here.
When I look at your original post, I don't see the same level of dedication, understanding, research, consideration, thinkering and regard to the community. Don't you agree with me?
Now about selling an idea...
I see it happen a lot here. Even though it's a known fact the community likes it when people first publicizes their intentions for consideration and approval prior to any initiative in making those real, very few people actually do it. Sometimes you see a new faction dump appear out of nowhere. Sometimes the person who has the idea of the faction posts it here, but they are already flying under that faction's colors in-game. In your particular case, even though you're posting about a new faction concept, you have already made a forum for it.
See, these are details, but details count when it comes to politics. Not to say first impressions. So, re-read your post, compare it to other succesful stories and put your feelings aside for a moment. See if you really couldn't do better than that.
Finally, I have some questions for you (these are sincere questions).
1. Do you appreciate the load of work it may be to guide a faction? (Before you ask, I have no idea)
2. Why not RHA or Ghost?
3. Exactly in what sense is your faction different from the RHA or Ghost?
4. If you don't care about structure and hierarchy, why create a faction after all?
EDIT: Gee! There are like 3 pages of post after I started typing... I wonder why.:)
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