Well perhaps it was a good idea if faction members thought about their parent factions when posting in topics regarding that very faction, if it's true that faction membership is in decline? I know I would feel obliged to take that responsibility upon myself if I was flaunting my memberships of various groups in threads regarding those groups' faction.
I don't need any statistics, it's not scientific, but I've stalked this forum for years and read quite a lot of posts daily. I do have a pretty good idea of where people's ideas are coming from, or at least what sentiment the members of some factions share.
Official faction members tend to pride themselves in holding themselves to "higher standards" - perhaps it was due time to actually do that, both on the server and on the forum?
I know I'd love to join if I knew I didn't have to conform to douchebaggery and slander (and dare I say foolhearted pride), because that goes against my core values as a person.