Aye. Roleplay to survive. Devote most of your time to roleplay, rather than the grind. This isn't supposed to be a singleplayer game with singleplayer projects on a multiplayer server, and that's what bases quite often turn out to be.
I just had a short stint with Eve, our corporation was trying to take territory, but our progress would get undone when US players logged on and we logged off. So we had to use all our time and resources to form alliances with other corporations to ensure full timezone coverage. In the end we had to withdraw even though we got covered around the clock, but it was fun, fostered a whole lot of player-player interaction (of the non-shooty sort) - and that in a game that isn't supposed to be a roleplay game, mind you.
If Eve can manage that sort of challenge in a competitive and somewhat hostile environment, why can't we on a supposed roleplay server?