How can official factions say they can do it better? What does better mean to your prospective recruit?
Does better mean more freedom? Factions don't have that.
Does better mean teamwork? You can do that in an unofficial faction.
Does better mean providing RP direction for the faction? Devs seem to decide that these days.
What does better mean?
What can a faction based around combat offer recruits that an unofficial faction or being a true independent player can't? We cant offer riches like a trade faction, we can't offer adventure because we don't often go on field trips outside our ZoI. We can't even offer a salary, because that would require those paying the salary (the leaders) to trade a lot more and manage/play with the faction a lot less. I did some salary calculations once upon a time just to see if it was possible, and it turned out that even a minimal rate like 100k/hour turns into some big numbers at the end of every month.