I have no idea what you guys are doing wrong to have such problems.
Windows 10 is by far my favourite OS by now after using it for a few months.
Where do you get ads in your OS? I'm actually curious, because I haven't really seen a single one but that just may be cause I don't really use that start menu.
Looking back at xp it just seems incredibly clumsy to me. 7 was okay but 10 is still an improvement. Even 8.1 was good already.