I think - from the setup - it was very good.
10 mils / kill is quite an incentive. There were big fights like we have not seen in a long time.
The bonus for traders was high, so it really was an incentive. And still plenty of traders just were popped, so the risk was also high. The "high risk, high gain" was at least during prime time a real thing, and even afterwards even small groups managed to take out quite numerous transports.
The things that made it stop in the end and early are not the faults of the makers, but of players. A handful of players.