I've got an idea that I'd much like to share. I call it my way of play.
Exhibit A: Do missions for fun. RP a troop transport and you get entrance to Alaska if you really want high-end ones.
Exhibit B: Do missions, and to and from destinations if something requires your attention, then tend to it.
The problem with everybody here is that they all are just looking for PvP in the end. Why does nobody do missions? They're camping locations/systems looking for something to kill or escort or assassinate. The authorities? Camping places, scanning people, killing people. Pirates? Pirating, scanning people (demanding cargo if you're really good), and killing people. Traders... Well... Fall victim to the previous two examples.
Now take me for example, I take missions, RP a crazy paranoid troop transport saying the Nomad infected Admiralty is try to get rid of me by placing me on crazy assignments.
As well, I RP a bounty hunter, go to and fro taking loads of Bretonian/Kusari pirates to the opposite BH stations because they pay well (likely being used as pilots/privateers in exchange for pardons). This is how a Bounty Hunter should be RP'd in my opinion. In reality, it's not, "Take teh bountiz on peepz and i pay u gudd nao, k?" It's them - Capturing people - And getting paid per head at the corresponding bases. They're pirate control in a way, not spec ops assassins only employed to cap somebody to get into formation. Do you honestly think that when a BH says a rumor about, "I've captured 400 pirates since then" that they're really all *special* assignments? I think not. She'd be dead by the time she got specially assigned that many missions; because I'm sure she's not the only good hunter, and there are certainly better ones. The difference between Hunters and the Navy is that its the Navy's job to get assigned places repeatedly instead of a BH occasionally getting assigned a 50K job which would equal about ten heads. Really saves them time, you see?
So - in a nut shell: Stop floating about looking for PvP, do missions for FUN not, "O i want moniez!" and just have fun in general. Shooting NPCs is actually more fun than you remember. Because I'm sure the last time most of you did one (mission) was just, "Kill, kill, kill, kill, kill, kill, kill, kill, kill, OMFG YA NAVY REP!" PvP seeking ensues.