Well - game can feel like a second job, IRL takes precedent. Groshyr makes a good point that other games are probably better for iRL.
And it's very straightforward to make factions and entire houses very much alive, just takes a lot of work. The game needs more Megs Creeds Slappys etc. that constantly come up with ideas to make people play the game. People need to take responsibility to generate activity, but sometimes really if the same effort would be pointed towards IRL one has to wonder why not direct that it that way instead.
@Chuba
PvP is outdated and can't compete with modern games let's face it - people log off from people like Chuba because they have zero chance at success and in any modern game him and a newer or even above average guy would never meet even in PvP setting. The PvP game landscape has changed over recent years, almost every game has some sort of matchmaking and disco can't compete unless there's good will of people that matchmake manually. Which most of the time there is not. Some ace guy got even offended that I would even suggest to oorp PM to balance sides before meeting, and don't join signup events that can be roughly balanced, so there's that.
In most modern PvP games it's normal to hover around 45-55 % winrate ratios as the matchmaking manipulates the games that way (well I have experience with Dota2 mostly), regardless of skill level. Disco doesn't have that = PvP will be always second fiddle long run as weaker guys and groups and entire player bases on one side get constantly roflstomped and start avoiding fights sooner or later.