Wikipedia Wrote:Gameplay includes all player experiences during the interaction with game systems, especially formal games. Proper use is coupled with reference to "what the player does". Arising alongside game development in the 1980s, gameplay was used solely within the context of video or computer games, though now its popularity has begun to see use in the description of other, more traditional, game forms. Generally, the term gameplay in video game terminology is used to describe the overall experience of playing the game excluding factors like challenges and movement. The term game mechanics refers to sets of rules in a game that are intended to produce an enjoyable gaming experience. Current academic discussions tend to favor terms like game mechanics specifically to avoid 'gameplay'.
Despite criticism, the term gameplay has gained acceptance in popular gaming nomenclature, being the only common phrase describing the quality of player engagement or how "fun" the game is. The primary aspects of gameplay are the challenges the game presents to players, and the actions that players may take in response to those challenges. Some gaming reviews give a specific score for gameplay, along with graphics, sound, and replay value. Many consider "gameplay" to be the most important indicator of the quality of a game.
I guess that the rule refers to stuff that damages the experience of playing.
It's a pretty broad term, arguably. Nieczk's ban is the only use of it I can personally recall.