I like the eye, but I'm not too fond of the rest. In fact, I abhor that filter. Unless you're trying to make something look like a burlap sack, I don't get the point of it.
Bottom text is much too small, and the text on top looks a little sloppy because you cut off part of the Y.
The border is much too harsh in my opinion too.
@Exile - I bet he put a layer mask over everything and used a Wet Media brush to cut it out.