Cool players in it, even about things outside of Disco.
The ability to RP with both friendlies and enemies.
Not being completely neutral. If I wanted to be neutral, I'd make a freelancer.
Respect among members.
Reasonable activity.
Faction goals in different directions, so it won't get boring pretty fast.
Understanding that they're not the most important faction in the whole game. I like to fly with people that know that the other side of the fight is also played by people who want to have fun.