Count me the amount of factions right now that have more than lets say... 6 constantly active members. I think about 2 whole factions match this criterion at the moment... How is that not killing them off? Every faction on the server is constantly doing its best to attract people to join it, but unlike real life we can't press gang or shanghai people into our factions, there is no conscription here. Short of offering to pay them to join, there isn't much else one can do really. And 300 hours of constant activity? Even if it's meant to be faction wide it's going to leave especially faction leaders running for the hills because at this point it's simply too much effort for too little return.
30 hours is enough already and even that has at least 10 factions scurrying about for activity at the end of each month, with (what is the most important thing to point out) nobody to replace them if they die. A Molly faction would do a lot of good for Bretonia. Sadly, nobody is stepping up to the task nor are there indies there to form into even an unofficial group. The one thing that an official faction could do in such a case is go on a recruitment drive. However, no faction is there any more as it has been disbanded, so therefore there is nobody to conduct one. In my personal opinion this is something that counts as being detrimental to the server as a whole (so both RP and gameplay alike).
The other argument is that it is not necessarily beneficial to the NPC faction population as a whole for official factions to constantly try and press gang indies into it. It kind of kills off individual group roleplay, as people who join factions are expected to follow the faction's rules. Those who don't will cause a head ache for the leaders, the admins and their fellow faction mates alike. But if they cannot be kicked or disciplined because then the activity levels will plummet, then what? Doesn't leave much room for manoeuvring does it?