It's a good thing this faction no longer attempts to even try and call itself the blood dragons anymore. Lacking things such as basic comprehension is one thing, being a disgrace to your source material is another. At least you won't be disgracing a cool faction from the original game by misusing their namesake anymore. Instead we get the blandest rebranding anyone could ever have expected, a monument to being entirely counterintuitive and uninspired.
I have to wonder what the thought process behind all this was, though I suspect such nuances were absent.