Why is everyone and their mother crying like a 2 year old for something as trivial as a name of a faction?
On the other hand. Why is everyone lashing out at this faction for daring to try something unique?
If this were an upstart blood dragon ID faction that came out of thin air by some people who want to do their own thing and not join the current official one, people would most likely be intrigued by the idea. Not everyone of course, as there would be those who would start bitching about it because they exist in the first place. They changed their name. And i don't think this will change how they operate within the game that much.