Discovery was working without player roleplay canonization for a long enough time to prove that people shouldn't give a damn about what is considered canon. The only things that matter are, matter of factly, what people roleplay. No matter if it is canonized or not.
The majority of players stay and stick for months and years. Nobody can convince me that people do their best to put efforts into their roleplay while trying their best to not do anything profitable ingame - simply because capitals and CAUs and special equipment exist.